Your Quick Guide To Buying Gold This Akshaya Tritiya

Akshaya Tritiya is here, and according to the Hindu calendar, this is an auspicious time to buy gold. But with gold prices creating history last week when they reached the ₹ 1 lakh mark, and the subsequent fluctuation might make it confusing for those who are looking to invest in gold this Akshaya Tritiya.

“Investing in Gold is always wise, given you are not dependent only on gold,” says finance influencer Himani Chowdhary. “There was a time the stock market did not exist, but gold did, and people bought it mandatorily during certain festivals. Our cultural practices have grown in alignment with the value of metals.”

As of 29th April 2025 morning, according to the Indian Bullion and Jewellers Association, the price of 24k gold is ₹ 9,797 per gram.

“Gold will always be in the news of reaching its highs. But we have to be wary that during 2010-2018, gold hovered around the same price range. For example, in 2011, gold was ₹26,000 per 10 gms, and in 2018 it was ₹31,000, ie, in 10 years, gold grew by only ₹6,000. In contrast, in the last five years it grew by ₹50,000,” says Himani, “So if you are buying gold for growth make sure you understand that gold price has a special pattern, when economy is doing good and there are no major wars, gold remains stable or even falls a bit but when economies are struggling, gold price increases like there is no tomorrow.”

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If you’re someone who wants to mark this Akshaya Tritiya by purchasing gold, here’s a quick guide for you to follow before making any decision…

Everything To Know About Buying Gold This Akshaya Tritiya

What Is Akshaya Tritiya?

Akshaya Tritiya is one of the most auspicious festivals for the Hindu community. Also referred to as Akha Teej, it falls on the third lunar day of the Shukla Paksha (the 15 days between a new moon and a full moon) in the month of Vaishakha (the second month in the Hindu calendar). This year, it will begin on April 29 at 5:31 pm and will last till 2:21 pm on April 30.

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Why do people buy gold on Akshaya Tritiya?

It’s believed that any good deed, investment or beginning made on this day brings enduring success and prosperity. This is why the date is considered auspicious to get married on, and one of the most common customs associated with Akshaya Tritiya is buying gold. However, you can also look at other avenues to invest in, other than gold, during the auspicious date. “⁠If you already have enough gold jewellery, coins, etc., you can skip buying gold this year and buy silver, copper and other metals instead; it will diversify your metal portfolio,” advises Himani.

What are the different ways to invest in gold during Akshaya Tritiya?

There are many different ways you can invest in gold during Akshaya Tritiya. Here are a few options you can consider:

Jewellery

The easiest and one of the most common ways to invest in gold is by buying gold jewellery. It’s especially useful if you’re getting married or want to invest in a few pieces that can be worn on multiple occasions.

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Bullion

Gold coins and bars are a great investment to make, especially during Akshaya Tritiya. They can be of various weights and are easier to store than jewellery.

Digital Gold

The non-physical form of gold purchases is getting increasingly popular, mostly because you don’t need to worry about storing it anywhere or worrying about its purity.

Gold ETFs

The Gold Exchange Traded Fund (ETF) rate is the same everywhere, and you can sell them easily. It’s a secure option that doesn’t present any issues regarding storage.

Sovereign Gold Bonds

These government-issued bonds are a great way to invest in gold this Akshaya Tritiya. You receive interest annually, and if you hold it till maturity, you can even earn an exemption from being taxed on it. At the end of the tenure, you receive the worth of gold at the time. 

What should one keep in mind before buying gold during Akshaya Tritiya?

If you’ve made up your mind to buy gold this Akshaya Tritiya, then here are some things to keep in mind…

Don’t put all your eggs in one basket

While buying gold during Akshaya Tritiya is considered auspicious, it’s not mandatory to invest only in the metal during this time. “If you invest ₹10 lakh, make sure your gold investment is not more than 15% of it, ie ₹1.5 lakh. This is the golden rule of investment- never put all your eggs in one basket,” says Himani.

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Gold Jewellery vs Actual Gold

While investing in gold jewellery is not a bad idea, it’s more effective to invest in bullion instead. The price you pay for a piece of gold jewellery is more than the cost of the actual gold present in it. It could include GST, making charges and hallmarking charges in the final bill. So the amount of actual gold you get for the cost is much less than what ti could have been in a gold bar or a coin.

Prices are always indicative

The fluctuating prices of gold that greet us every morning through headlines are just indicative of retail selling prices. The actual cost of gold could be higher than the one you see on the news, as it varies from city to city and even from one shop to another.

Gold Variant

There are varying levels of purity when it comes to gold. 24 karat is the finest form nd is not typically used in making jewellery. Usually, 22, 20, 18 or 14 karat gold is used in crafting jewellery. The price of gold declines as its purity reduces.

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BIS Hallmark

This one goes without saying, but you need to check the gold for a Bureau of Indian Standards (BIS) hallmark before buying it. It signifies the purity of the gold and includes information about the gold’s karat and its age. “Always check the authenticity of Gold by downloading the BIS Care App from the government and checking the Hallmark 

Unique Identification to verify its quality and authenticity,” says Himani. 

Terms and Conditions

Last, but definitely not the least, is the oft-overlooked Terms and Conditions. The occasion of Akshaya Tritiya might see many jewellers offering tempting discounts for buyers. These discounts are mostly on making charges and not the actual price of gold. Read the T&C carefully before making any decision.

Frequently Asked Questions

Is it mandatory to buy gold during Akshaya Tritiya?

No, it’s not necessary to buy gold during Akshaya Tritiya. It’s considered auspicious and a symbol of long-term success, but you can also invest in silver, real estate, kitchen essentials or even stocks and bonds.

Why are gold prices high in April 2025?

Gold prices are at an all-time high because of global economic uncertainties. This comes in the wake of the United States of America’s trade tariff announcements and inflation concerns.

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What are the different ways to invest in gold?

There are many different ways you can invest in gold. You can buy gold jewellery, bars, or coins. You can also invest in digital gold, ETF or sovereign gold bonds.

What are the important things to keep in mind before buying gold?

Before buying gold, you need to check the purity, understand the terms and conditions and the difference between buying gold jewellery versus bullion. You should also be mindful of the BIS hallmark for the gold you purchase.