- Avarna Jain,
Chairperson RPSG Lifestyle Media
Vegan Beauty, But Make It Chic: 6 Indian Brands To Look Out For Ahead Of Your Big Day
Clean, conscious and every bit luxe, these beauty brands are changing how we perceive glamour
Loud, playful and bold!
Once upon a makeup bag, “vegan beauty” felt like a niche whisper, like something soft, earthy, maybe a little too serious. But now? It’s loud, luxe, playful, and unapologetically cool. Think formulas that love your skin back, packaging that doesn’t ghost the planet, and brands that actually walk the talk.
From buttery lip tints to glow-giving facial oils and self-care that smells like a five-star staycation, this new wave of Indian vegan beauty brands is rewriting the rules, and they are all about one clean, conscious swipe at a time.
Here are the ones you’ll want on your radar (and your shelf)
Pali Beauty
Pali Beauty is still that under-the-radar name people casually drop when they want to sound like they really know their beauty game. Rooted in clean, vegan formulations, the brand leans into minimalism—both in ingredients and aesthetic.
What makes it stand out is its focus on uncomplicated beauty—products that don’t overwhelm your skin or your routine. It’s the kind of brand that fits perfectly into a “skin first, makeup second” philosophy, where less is more and glow is the ultimate goal.
asa Beauty
If your makeup bag had a sustainability manifesto, it would probably look like this brand.
This brand is all about clean, vegan, and consciously designed beauty, with refillable packaging that cuts down waste and formulas that feel as good as they perform. Think luxe textures powered by natural ingredients, designed to hydrate and protect your skin while giving you that effortless, dewy finish.
Not just that, their multi-use products are a dream for anyone who likes their routine quick, chic, and a little bit editorial.
Kimirica
Kimirica isn’t just a beauty brand, but a whole vibe in itself. Popular amongst the masses for its luxury self-care and home fragrances, this brand is committed towards evolving as it transforms everyday routines into something way softer, slower and rather indulgent. Everything is vegan, cruelty-free, and thoughtfully made, with a strong focus on clean formulations and sustainable sourcing. From body care to candles, Kimirica is basically your excuse to romanticise your life.
Kiro Beauty
Kiro is for the girls who want their makeup to do more.
This clean, vegan makeup brand blends skincare with cosmetics, so your lipstick hydrates, your compact breathes, and your eyeliner doesn’t betray you halfway through the day. Infused with ingredients like argan oil, chamomile, and shea butter, Kiro products are designed to nourish while they perform. And the vibe? High-performance glam, minus the guilt.
Tinge Beauty
Tinge Beauty sits comfortably in the “cool girl indie brand” lane—playful, expressive, and rooted in conscious beauty.
It’s part of a growing tribe of vegan brands in India that focus on inclusivity and self-expression, offering products that let you experiment without compromising on ethics. Loved in clean beauty circles, it’s one of those names that keeps popping up when people talk about mindful makeup swaps.
RAS Luxury Oils
RAS is where skincare meets poetry, literally bottled glow from the earth. Known as India’s first “farm-to-face” beauty brand, RAS creates products using natural, plant-based ingredients sourced from its own farms and processed in its labs. The focus is on purity, potency, and that slow, luxurious skincare ritual we all pretend we’ll follow every night.
Their facial oils are cult favourites for a reason—rich, nourishing, and designed to bring your skin back to life, one drop at a time.
Where we give you a fast-paced look into everything you should wish list when you start to think about marriage. What to buy and how to dress, along with modern mithai and the homegrown fragrance makers to bookmark. Make special note of the feature on alta.
It has everything you need to make your wedding special. From the big comeback of red and pink in bridal wear to how the cool kids are wearing corsets to the celebration, there is only one way to get ready for a wedding —with enjoyment.
This section is a building block, a step to a better life. A place where we have all the answers. Or at least the beginning of a great conversation.
This needs very little description. It has travel with a special focus on incredible India, and a collection of wedding albums, sourced randomly, but collected with abundance because happiness has no limits.
