All the New Beauty Launches You’ll Want on Your Radar Right Now

These new launches fit right into your everyday routine.

Apr 6, 2026
  • New Beauty Drops That Deserve A Spot On Your Vanity
    New Beauty Drops That Deserve A Spot On Your VanityThe Brands


    These most recent launches are a good place to start if you want to add something new to your makeup bag. Think easy-to-use lip products, comfortable mattes, and base formulas you can use every day. From glossy balms that double as care to base products that even out the skin without hiding it, here’s a fresh edit of the hottest makeup drops to watch out for.

    Etude — Sugar Colouring Jelly Balm

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    A glossy balm with a hint of color that gives lips a soft, juicy shine. The standout feature is the squishy doughnut-shaped applicator, which distributes the product evenly and makes application seem effortless. The finish provides a subtle glow rather than a noticeable shine, falling somewhere between a balm and a gloss. It serves as both makeup and lip care because it contains trehalose and shea butter, which help keep lips hydrated and smooth throughout the day.


    Anastasia Beverly Hills — New Matte Lipstick & Lip Liner Shades

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    Berry Mocha, Soft Haze, Mauve Cloud, Spice, Hazelnut, and Peony are new colours from ABH. With a soft, velvety finish, the Matte Lipstick delivers full pigment in one swipe. It is designed to last without drying, cracking, or feathering and has a lightweight feel on the lips. It is simple to put on and can be used for both casual looks and formal occasions. 


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    NARS — Natural Matte Liquid Foundation


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    A new take on matte foundation that focuses on looking like real skin. It provides coverage from medium to full, has a shine-controlled finish, and does not feel cakey or heavy. It blurs texture while remaining breathable on the skin and is powered by technology that refines pore space. It comes in 23 shades and is made to be worn all day with a matte finish that looks more balanced and natural.



    KIKO Milano — Kind by KIKO Collection


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    A brand-new line of makeup for everyday use with gentle, skin-friendly formulas. The Soft Matte Lipstick, Eyebrow Pencil, Gel-to-Foam Cleanser, Powder Duo Blush, Lip Oil, Eyeshadow Palette, Mascara, Foundation, and Bronzer are among the essentials in the collection. In addition to caring for the skin, everything is made to feel light, blend easily, and leave a soft, natural finish.



    Fenty Beauty — Fine Linez Precision Gel Eyeliner

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    Launching in India on April 15, this eyeliner is designed for subtle definition rather than bold lines. It comes with shades that brighten the waterline and help give the eyes a more awake appearance, as well as a micro-tip that allows for precise application along the lash line. Blending and correcting are made simple with the built-in clean-up tip, making it a useful everyday product.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    For Manifest to become one of Cambridge Dictionary's most viewed words of 2024 — 1,30,000 hits and counting — it means some of us must have Googled it at least once. I know, I hit that search button over and over again
    because each time I looked at it, I saw a new meaning.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Putting together a homegrown title at a time when the demise of print has been long announced may seem surprising...
    ...but it has long been a dream of mine to give India a magazine it deserves. A magazine that is the country.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    And nothing, absolutely nothing, represents India more than our weddings.It is a time when families are brought together. Traditions come alive as they are adapted to each couple's beliefs. And lives are joined in a way that the romantic in me still enjoys.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    The fact that it comes with band, baaja and baraat — what's not to love?And that is the reason our first issue celebrates:
    THE NEW BRIDE.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    If you look at
    'Curate Beautiful, Create Happy'individually, they are powerful but when you put them together, they become a promise. While each section is dedicated to a word, I hope you will see this as your first of many handbooks for happiness.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Curate
    Where we give you a fast-paced look into everything you should wish list when you start to think about marriage. What to buy and how to dress, along with modern mithai and the homegrown fragrance makers to bookmark. Make special note of the feature on alta.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Beautiful
    It has everything you need to make your wedding special. From the big comeback of red and pink in bridal wear to how the cool kids are wearing corsets to the celebration, there is only one way to get ready for a wedding —with enjoyment.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Create
    This section is a building block, a step to a better life. A place where we have all the answers. Or at least the beginning of a great conversation.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    Happy
    This needs very little description. It has travel with a special focus on incredible India, and a collection of wedding albums, sourced randomly, but collected with abundance because happiness has no limits.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media

    This first issue has a lot more, including a carefully edited address book of everything you need to make your wedding perfectly 'gramworthy! But it doesn't stop there. Each issue will be different because each one of you is unique.
    Because we manifested this difference, now we will celebrate you.

    - Avarna Jain,
    Chairperson RPSG Lifestyle Media