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These most recent launches are a good place to start if you want to add something new to your makeup bag. Think easy-to-use lip products, comfortable mattes, and base formulas you can use every day. From glossy balms that double as care to base products that even out the skin without hiding it, here’s a fresh edit of the hottest makeup drops to watch out for.
A glossy balm with a hint of color that gives lips a soft, juicy shine. The standout feature is the squishy doughnut-shaped applicator, which distributes the product evenly and makes application seem effortless. The finish provides a subtle glow rather than a noticeable shine, falling somewhere between a balm and a gloss. It serves as both makeup and lip care because it contains trehalose and shea butter, which help keep lips hydrated and smooth throughout the day.
Berry Mocha, Soft Haze, Mauve Cloud, Spice, Hazelnut, and Peony are new colours from ABH. With a soft, velvety finish, the Matte Lipstick delivers full pigment in one swipe. It is designed to last without drying, cracking, or feathering and has a lightweight feel on the lips. It is simple to put on and can be used for both casual looks and formal occasions.
A new take on matte foundation that focuses on looking like real skin. It provides coverage from medium to full, has a shine-controlled finish, and does not feel cakey or heavy. It blurs texture while remaining breathable on the skin and is powered by technology that refines pore space. It comes in 23 shades and is made to be worn all day with a matte finish that looks more balanced and natural.
A brand-new line of makeup for everyday use with gentle, skin-friendly formulas. The Soft Matte Lipstick, Eyebrow Pencil, Gel-to-Foam Cleanser, Powder Duo Blush, Lip Oil, Eyeshadow Palette, Mascara, Foundation, and Bronzer are among the essentials in the collection. In addition to caring for the skin, everything is made to feel light, blend easily, and leave a soft, natural finish.
Launching in India on April 15, this eyeliner is designed for subtle definition rather than bold lines. It comes with shades that brighten the waterline and help give the eyes a more awake appearance, as well as a micro-tip that allows for precise application along the lash line. Blending and correcting are made simple with the built-in clean-up tip, making it a useful everyday product.