- Avarna Jain,
Chairperson RPSG Lifestyle Media
These age-old rituals are still shaping some of the most admired beauty routines today…

In India, beauty rituals are sacred and have been passed down through generations. These rituals celebrate self-care and skincare for us was not born in the laboratories but is in nature. They come straight from the kitchen, your garden, or the coconut trees that are lined next to the coast, from Rekha’s chandan lape and choosing green gram flour instead of soap, to Sai Pallavi’s admitting she drinks 2 litres of coconut water every day. South Indian actresses have quietly leaned on these very traditions to keep skin and hair healthy.
So, if you are looking for natural south indian beauty hacks, here are five rituals that continue to survive the test of time.
Try these timeless and natural beauty hacks for glowing, healthy skin and hair.

If there is one thing that unites almost every South Indian beauty routine, it’s coconut oil. Even Janhvi Kapoor swears by her champi routine, which has been passed down to her by her mother, Sridevi. Weekly oil massages also double up as long-term hair care. Infusing the oil with curry leaves turns it into a hair tonic that helps prevent greying and strengthens strands. Aishwarya Rai, too, has credited her healthy hair to coconut oiling traditions from her Mangalorean roots.
How to try it: Heat coconut oil, add fresh curry leaves until crisp, strain, and massage into scalp before shampoo.
In Tamil and Telugu households, tamarind is as likely to be found in a beauty routine as in a pot of rasam. Its pulp is rich in natural acids, making it an effective way to exfoliate and even out tanned skin. For sensitive skin, it may cause irritation. It is crucial to perform a patch test on a small area before applying it to the face.
How to try it: Soak tamarind pulp in warm water, strain, and mix with honey or gram flour. Apply for 10 minutes, then rinse.
The petals and leaves of the plant, when ground into a paste, are known to strengthen roots, reduce dandruff, and leave hair feeling soft. Kerala brides often use it before weddings, and stars like Sai Pallavi have mentioned sticking to simple, natural hair care instead of chemical-heavy products.
How to try it: Grind fresh petals and leaves into a smooth paste, apply from scalp to tips, and wash after 30 minutes.

Ask anyone in a South Indian household what happens to the water left after rinsing rice, and the answer might surprise you: it’s saved for hair. This fermented water is packed with amino acids and vitamins that smooth the hair shaft and reduce frizz. It’s a tradition that remains popular among brides-to-be and women looking for glossy, strong hair.
How to try it: Collect rice water, let it ferment overnight, and pour it as a final rinse after shampooing. Add a slice of orange to help with the odour.
There’s a reason turmeric remains a bridal essential and ceremonial event before the wedding across the country. Mixed with cooling curd, it makes a soothing mask that brightens and calms skin. Unlike quick-fix treatments, this one works best as a weekly ritual.
How to try it: Blend a pinch of turmeric with two spoons of curd. Apply for 15 minutes and rinse gently.